Services
A service focused on structuring a business model, a specific product or an entire portfolio in a B2B technology environment. It follows up on the previous analytical phase or is based on details and documents provided by the customer. The goal is to design a commercially robust model with clear internal coherence and strategic market positioning. It is especially relevant when technically strong products struggle with positioning, prioritisation or clear commercial focus in the market. The architecture defines the target segments, value proposition and how the product will be launched and managed in the market. The model must stand up to everyday business practice.
For foreign manufacturers, this primarily involves adapting the portfolio to the region and designing a local go-to-market approach.
The scope may include
The scope may include
Design of a marketable product and service structure
Positioning definition and clarification
Translation of technical know-how into a value proposition
Definition of target segments and business priorities
Verification of realistic market potential
Setup of the go-to-market approach
Pricing framework and economic assessment
Design of an after-sales service system
Structured foundation for further portfolio development
Output
Output
Optimally configured business and market architecture that can be used for market entry, growth management and model stabilization.
